InRiver as business optimization
The demand for PIM (Product Information Management) has grown tremendously in recent years. That’s no wonder because more and more companies are building an increasingly complex systems structure, more Master Data Repository and a more fragmented business where sale not only works in one channel but suddenly sales with distributors, retail and customers are changing requirements for handling, packing and format of product information. Most often we see that ERP systems are bent to meet the increasing variety of ways in which the business is run and the handle of processes that are far from accounting and finances, which is really the primary purpose of ERP. InRiver PIM is exceptionally good at enriching product information and handling it across the business. Anyone with contributions to product information can access InRiver and enrich with content via intelligent and simple method, as well workflow set up to optimize the process and ensure data quality and timeline. There are a number of opportunities for optimizing multiple disciplines in the business, which InRiver is extremely good at supporting. For example, the handling of marketing and content production for campaigns, changing in products or launches are extremely well handled. It is also possible to enrich product data, as well as distribute product data across systems. InRiver PIM enables you to use your ERP as originally intended and instead build business- and marketing activities in InRiver that are far more flexible and better to handle products, and ensure interaction between your business. That it all happens with iPMC, which is InRiver’s web application service, which has nicely visuality, is user-friendly and has an intuitive user interface which is only a plus. The fact that InRiver is a software as a Service, makes implementation easier, and maintenance of integrations almost needless. In additions, the speed is high and upgrades happen automatically. One of the best parts is that it takes a very short time from the development start to a simple but usable installation can be put into use and therefore optimize the business and create value immediately.