Today, clients expect commerce to be available across a variety of channels. Increasing operating costs and demands of constant innovation and adaption forces (retailers) to constantly modernizing their commerce platforms.
Not since ecommerce became an integral part of any serious website has it been necessary for companies to take this big technological step to keep up to sell across channels, target customers at the right time and deliver goods without delays and difficulties. The customer-oriented sales channels have gone from being a simple website with an integrated web shop to cover mobile, TV, video streaming services, social media and 'IoT' (Internet of Things).
The big, confusing, monolithic web applications, that were the de-facto standard until a few years ago, have shown to be expensive, difficult, inefficient and very difficult to get to keep up with the customers’ need for innovation in the long run. Today, e-commerce can use technologies like cloud and micro services to meet and handle these challenges in a reasonable way. Only by choosing cloud, micro service, event- and full API based systems is it possible to keep up with the demands of quickly adapting solutions to customers’ increasing needs.
Many companies have realized they should move their business and infrastructure to a modern and scalable platform however they rarely have the budget or competences to do so. Kruso and commercetools can help moving to a scalable, API based and micro service driven cloud platform with a ready recipe for how a company get started and transforms to the next level.