Rigtigmad is an online food market where you can buy some of Denmark's best products from home, with a good conscience towards the environment. As a young start-up with Michelin chef and Stone Age crossfitter Thomas Rode as front figure and idea man, Rigtigmad started as a 100% digital project from day one. Everyone can shop at Rigtigmad, and in addition there is a subscription concept where you, through a monthly subscription, join a customer club to benefit from fixed low prices, where all products are typically significantly below retail prices.
Kristan, CEO of Rigtigmad, had from the beginning a desire to build on a scalable platform, so as not to grow out of the platform in the short term and thus stand with huge sunk costs. Therefore, the choice was Umbraco with the Ucommerce e-commerce framework.