Ib Laursen

A dedicated Episerver Commerce solution


"We have been very pleased with the cooperation with Kruso and are fully satisfied with the final result. Throughout the process, Kruso has shown great commitment and involvement in the process. All tasks have been solved at a high professional level and all deadlines and agreements have been met.

Our new digital EPiServer Commmerce solution has helped us get a step ahead of our competitors in digital platforms. Kruso has challenged us in relation to "that's how it usually is," which has been a very instructive process for us. Along the way, we have also received design inputs. New and creative ideas have been implemented, and it has given our website a brand new visual expression.

Our customers have received the website with great satisfaction and we have received only positive statements. They are especially excited about all the new opportunities and different features offered by the new E-commerce solution. We are particularly pleased to be able to shop directly in the iPaper catalogue, and we are confident that it will contribute to increased sales in the long term. We are looking forward to continuing our cooperation with Kruso and constantly improving www.iblaursen.dk".

- Inge Pedersen, E-commerce / Graphic designer, Ib Laursen ApS

Ib Laursen website


Ib Laursen ApS is one of Scandinavia's leading wholesalers in the field of applied art and interior. The company wanted to get a new digital e-commerce solution that could significantly support their size and ambition. They wanted to be in the forefront of e-commerce and achieve a stronger position compared to competitors in the market, which in the long term would enhance competitiveness.


The webshop is a language and currency-based B2B solution, and it was therefore important to create a functional and efficient system that would be easy for users to navigate around, and also s a responsive solution that works across devices. Kruso developed a web solution based on Episerver Commerce with integrations to Perfion PIM and NAV ERP.


The new web solution enables synchronization of product data, customer data and order data between the systems. The iPaper catalogue serves as an inspiration to customers in terms of product range. The technically intelligent system also provides information if an item already exists on another order that has been submitted earlier. This item strengthens the quality and efficiency of the website and increases service levels to retailers.

Ib Laursen

Wanna talk?

Sales Director

Phone: +45 5360 8320

Mail: oj@kruso.dk