Product Information Management

A central solution for storing and distribution of product data.

In control of your product data?

For most businesses product data are an essential consideration. The complex life cycle of products directs them through many hands, each with their own function and knowledge of each individual product. This means that product data is being produced by many different people, and it is not unusual that the product data is spread internally in the company at different digital and physical locations. Many companies regularly update their product data, sometimes several times a week – either as a result of additions, or changes. This setup makes it difficult to gather product data across different areas of competencies.


A lot of companies are familiar with the issue, and suffers from the large amounts of resources that are used on a daily basis to maintain, collect and distribute product data into relevant channels. This can cause up to 30% of expired data, long time-to-market and grey hair on your co-workers responsible for collecting data for different purposes. Usually these issues are dealt with through a number of manual time demanding processes for storing and updating product data, which will result in higher expenses and waste of talented employees’ competencies. In addition to this, many companies will chose to limit the amount of product data, as a way of saving resources and expenses – a questionable strategy in a world, where consumers become more and more attentive toward product information and details.


Illustration of PIM Model

Product Information Management

The challenge mainly lies in the management of product data – to be more specific, when product data is not centralized. The solution is called PIM (Product Information Management), and is basically a central solution for storing and distribution of product data. A PIM system can store all types of data types. When the employees update their product data directly in the PIM system, you can be sure that the data is always updated a central spot, where product data can be pulled. The great part is that it is possible to create data fields for the specific purpose – such as describing text for a catalogue, describing text for a website, describing text for salesmen etc. The fields can, according to needs, integrate to other systems.


Most PIM systems are built centred around integrations to central surrounding systems. Products are most often born in the ERP system. For that very reason, many companies use ERP systems for storing product data, which in most cases is a mistake. The ERP systems are not built to store product data, and are expensive and complex to expand for the purpose. They should instead set up an integration so that the product number, title and prices can be gathered from the ERP systems.


Reasons for using PIM

  • Management of product data.
  • Language versions on product data.
  • Ensures a high quality on product data.
  • Place data to different channels fast and effective.
  • Reduction in resource expenses.
  • Reduction in time-to-market.

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Phone: +45 2681 2085