Efficient product filtration

Help your customers with an easy buy, and a bigger turnover for your business.

We are now in a time where e-commerce has become a regular part of our shopping experience, and all ambitious e-commerce stores are expected to have an efficient webshop. The consumers’ expectations toward functionalities have hit an all time high, and it is not enough to just be online anymore. Now, it must be easy, intuitive and fast to find the right products in your webshop, to make sure that your potential customers do not find the products elsewhere.

Webshop med produktfiltrering


Why is product filtration important?

Let’s start with an example: You need a new carry-on suitcase, but you simply don’t have the time for a full day of luggage hunting. So, you decide to go online and have it delivered to your house. Easy and fast!

However, it is more complicated than that because the first webshop you visit does not provide product filtration, making it difficult to deselect the luggage that is either too big, or too expensive. You decide that there must be a easier way. Therefore, you quickly leave the site without buying anything.

The next shop you visit makes it much easier. The website enables you to filtrate the price, colour, material, measurements and maybe even the dimensions in which the airlines are compatible with. You fill out the filters and press “search”. Now, only a handful of luggage appears and it is much easier for you to decide which one you would like to purchase.

This example may be pushing it to the extremes, but fact is that it will provide a better user experience and more conversions, if you make the process easy for your customer. This is where product filtration enters.

What should product filtration contain?

That is a question with many answers, as it depends on the products you sell. A webshop with menswear may offer filtrations on size, colour, material, brand, price, category or reviews. At a webshop with gadgets for mobile devices you may even add the brands and models that the products should be compatible with.

The list goes on, and it is important to have the users’ needs in mind, which may require user tests in order to create the most conversion optimizing filtration. From a visual perspective, the filtration can have many different expressions. For example: placement on the site, visibility level, drop-down menu, a menu you can unfold or something completely else. We recommend that you involve your users in an UX-process, to ensure that you create the best filtration possible. This way you help your customers buy their products at your shop: Win-win!


Technical requirements

Most often it does not require much technical skill to make a product filtration happen, as long as the parameters you wish to filtrate on has dedicated fields on products in the backend. Correlated to this, you must remember that data that is not specified can’t be filtrated.

Maintenance of data is a different challenge. Do you have a large product catalogue, high frequency of new products or on going updates on product data a PIM system (Product Information Management) may be an efficient tool to solve this challenge.

Wanna know more about product filtration?

Sales Director

Phone: +45 5360 8320

Mail: oj@kruso.dk