Do you remember when B2B companies were relying on sales representatives and customer service focused on product?
Well forget about that. The digital transformation has hit all industries, and the services offered to your clients are the key to differentiate your B2B business. While B2C has leveraged apps and other services to successfully build a brand and drive conversions, the B2B sector has too often been left behind.
This Bacon event will focus on how a digital experience can bring value to customers and make your brand stand out.
Sebastian Svärdenbrant (CIO at Nord-Lock Group) will talk about how a leading international B2B group moved from a traditional product oriented business to a digital ecosystem of services providing the right tools to make customers day-to-day business easier. Sebastian will share his journey of both success and failures alongside with hands-on tips on how to succeed.
We will discuss questions like:
- What is Service Design in a digital context?
- How can Service Design create value for your business?
- How can you implement a digital ecosystem of services in your business?
8.30-8.55: Good coffee and delicious breakfast is served
8.55-9.10: Intro/ Lotten (Managing Director at Kruso Malmö)
9.10-9.40: Presentation from Sebastian (CIO at Nord-Lock)
When and Where?
January 30, 8:30 am @ Bremerholm 4, 1069 Copenhagen
Presentations will be in English.